Using Video Brochures and Cards to Enhance Your Direct Mail

Video brochures and cards have been around for a while now, and are ideal for including as a mail piece in your direct mail campaign. They provide an opportunity to showcase your products or services, whilst engaging the senses of sight and sound; delivering a memorable experience to your audience. With this technology, those of your recipients who do not have a Smartphone are still able to enjoy visually stimulating material through direct mail.

Providers of this service, such as VideoPak, upload your video into the mail piece, giving your audience a personalised insight into your organisation's product launch, event, exhibition invitation, presentation, demonstration or a simple introductory message.

Typical video packs are supplied with LCD screens and push button operation, re-chargeable batteries, and the option to download new videos. This function allows you to keep your marketing up-to-date with new messages.

This is another way that traditional direct mail can be enhanced to capture attention, engage customers, and increase brand awareness.

Equally, charities can benefit from utilising video screens within their direct mail campaigns. Imagine the work that is done by your charity being brought to life through video. Your donors would have an immediate insight into ways that their donations can help, as instantly as opening an envelope, and as effectively as an emotive television advertisement campaign.